What’s New

The innovations and ideas never stop at Yakima Bait Company. As a fishing company owned and managed by anglers, we’re always on the water trying new techniques. Lead product developer, Buzz Ramsey, never stops testing, tweaking, and tinkering. He alone is responsible for the development of thousands of lures and finishes. Along with an army of pro-staffers, professional guides and experienced lure designers, Yakima Bait Company leads the industry in successful new product development. Below is a selection of our most recent new products: