New Lures

Discover our new lures below or choose a lure family from the menu.
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Worden's original FlatFish in two new UV impregnated versions for added attraction! [more]

Worden's Lures®
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Quality Hildebrandt action & construction plus UV coated blades for added attraction! [more]

Hildebrandt®
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These popular topwater plugs are now available in two angler requested colors!
[more]


Poe's Hand Crafted®
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All new UV coated blade, Walleye rigs that are ready to fish, right out of the package![more]

Worden's Lures®